Major international broadcasters are ready to throw their weight behind promoting Sri Lanka to travellers across the globe. Minister of Foreign Affairs and Tourism Vijitha Herath revealed this following key meetings held during the 63rd General Assembly of the Asia-Pacific Broadcasting Union (ABU).
The talks aimed at building solid international media partnerships to take the island's tourism industry to wider global audiences. The Managing Director of the Sri Lanka Tourism Promotion Bureau and other officials joined the minister at these discussions.
Meetings with media chiefs
Minister Herath held talks with Claire Gorman, General Manager, International, ABC Australia, and Nesryn Bouzaine, Head of International Services, ABC Australia. He also engaged with Gregoire Ndjaka, Chief Executive Officer of the African Union of Broadcasting (AUB), and Zhou Jihong, Director General of RTPRC, China, and Vice President of ABU.
Praise for the island
According to the minister, the visiting delegates spoke highly of Sri Lanka's safety, warm hospitality, and natural beauty. They particularly highlighted the special charm of Colombo, noting that their experience here went far beyond expectations.
Minister Herath pointed out that hosting gatherings like the ABU General Assembly delivers long-term benefits by forging lasting media ties, opening doors to new tourist markets, and building valuable global partnerships.
